• nipple-balm-for-breastfeeding

    Creating natural maternity products

    for the mamas of today

  • maternity-essentials

    You've got this, mama!

    Supporting your motherhood journey with a vegan, cruelty free, fully recyclable pregnancy and post birth collection

THE NATURAL PRE AND POST BIRTH COLLECTION

Redefine your journey into motherhood and beyond with Generation Mama. 

Developed by a UK mama, Generation Mama has created a natural, vegan, cruelty free and fully recyclable collection which fits with the values of mamas of today, and the best bit? These products really work!

For every order you place through our website, we plant a tree 🌳

Our nipple balm, perineal massage oil and stretch mark oil are loved and recommended by thousands of women in the UK and Europe, and used by women's health professionals in their practice so you can trust that we’ve got you covered throughout every stage of your motherhood journey.

We create PRODUCTS which are...

  • Environmentally conscious

  • Vegan friendly

  • Locally sourced

  • Proven & that work!

Search by stage

Find honest advice from fellow mamas, women's health professionals and shop our products

  • ★★★★★

    “I've got to say Generation Mama Nipple Balm has been a game changer for me, absolutely amazing and does exactly what it says on the tin. It's now my new breastfeeding companion and I don’t go anywhere without it.”

    Kate, Leeds
  • ★★★★★

    “I really don’t have a bad word to say about Generation Mama Nipple Balm. To start I love the ethos behind the brand, all the packaging is recyclable and the product itself does exactly what you need it to do with no nasties. I have tried a lot of different nipple balms/creams and this one is the best I’ve found.”

    Kirstin, Boroughbridge
  • ★★★★★

    “After tearing when I had my first baby, I was really worried about the same happening again. I had no tearing this time around after using Generation Mama Perineal Massage Oil. It works brilliantly and smells lovely too!”

    Clare, Bradford

Make it easier

Generation Mama has been founded by a fellow mama who understands the demands on mamas of today.

We're all about making things easier for you, in any way we can. Whether that's providing products which tick all your boxes, or providing honest real support and advice from fellow mamas and women's health professionals.

You’ve got this, mama! And we’re with you every step of the way.

  • Post Birth Back Pain Relief: Practical Strategies for New Mums

    Post Birth Back Pain Relief: Practical Strategies for New Mums

    By Generation Mama

    While motherhood brings immense joy and fulfillment, it can also bring about physical challenges including back pain, especially after labour with many new mothers experiencing back discomfort due to the physical demands of pregnancy and childbirth. However do not despair!...

  • How to breastfeed when the time comes

    How to breastfeed when the time comes

    By Generation Mama

    Breastfeeding is a natural and wonderful way to nourish and bond with your baby. While it can take some practice and patience, many women find it to be a rewarding and fulfilling experience. Here are some steps and tips to...

  • About Hypnobirthing: A Gentle Way to Give Birth

    About Hypnobirthing: A Gentle Way to Give Birth

    By Generation Mama

    What is Hypnobirthing? Hypnobirthing is a childbirth technique that uses hypnosis and deep relaxation to help women have a calm, positive and gentle birth experience. By learning how to control their thoughts and emotions, women can reduce their fear and...

  • Embrace the journey of motherhood with Generation Mama. Brought to you by a fellow mama, it’s our passion to make your life easier with the best maternity products including perineal massage oil for pregnancy, nipple cream for breastfeeding and stretch mark oil, as well as helpful advice and support too.

  • If you’re looking for the best postpartum products or best pregnancy products on the market then you’ve definitely come to the right place. 

    We pride ourselves on providing the most natural maternity products online and we have a commitment to creating a better, more sustainable world for our children to grow up in.

  • You might be a new mum looking for products for yourself or perhaps you’re looking for the best gifts for new mums, at Generation Mama we provide a range of pregnancy essentials and post pregnancy products too. Come on in and take a look around!